The Studio Seven brand identity was conceived from the desire to fuse minimalist type with a high-end feminine feel. The font is slim and condensed, the identity able to be shaved down to the bare minimum for display on stickers and very small brand merchandise. The web design is meant to feel modern, progressive, and have some depth to it – pulling the user into the salon. A live twitter feed along the left hand side of the site gives the website movement and connectivity.