The branding work for Seyfried Photography was my attempt to modernize and sophisticate the image of a fine art portrait and landscape photographer. The handwritten logotype personalizes his brand while also adding an air of luxury to the brand. Underneath, a deemphasized, ultramodern sans serif gives a subtle explanation of what he does. With two pieces, this logo communicates profession, attitude, and value. I added a stylish, minimalist business card design and branding stickers, as well as a portfolio (WordPress) website design to match for total brand harmony.